With Social Proof notifications you can display recent sales or display website activity in order to build trust with your website visitors.

1. Once you're done with Design, click on the "Settings" or "Next" to customize the campaign settings. Or, you can click on the "Publish" to leave the pre-defined settings as recommended.

customize settings for Social Proof campaigns

2. Here, click on the "Change rules" button to customize devices, context, and conditions.

customize settings for Social Proof campaigns

Devices

In the first section of the opened page, you can decide on which device to show Social Proof notifications by clicking on the "Desktop" and "Mobile" buttons.

customize settings for Social Proof campaigns

Context

By setting the context rules and criteria, you define the events, included/excluded products, and match notifications with their respective product pages.

customize settings for Social Proof campaigns

Event selection criteria.

Click on the "Set criteria" button.

customize settings for Social Proof campaigns

Here, on the opened popup window you can set:

  • Lookback period
  • The number of notifications per page load
  • Skipping the same notifications

By defining the lookback period, you decide how far Nextsale should look back to retrieve order data.

You can also set the maximum number of notifications to show per unique pageview.

Note: A unique pageview, aggregates pageviews that are generated by the same user during the same session. A unique pageview represents the number of sessions during which that page was viewed one or more times.

customize settings for Social Proof campaigns

After you saved the changed settings, you can click on the pencil button to change the saved setting. Or, click on the X button to reset the event settings.

customize settings for Social Proof campaigns

Product filter.

This feature allows you to exclude some products that are not meant to be displayed on the notifications or vice versa, include only certain products you want to create Social Proof for.

Click on the "Set rules" button to include or exclude products.

Note: you can only either include or exclude products. Adding two filters at the same time is not supported.

customize settings for Social Proof campaigns

To include or exclude products:

  1. Click the "Set rules" button.
  2. On the opened popup window, choose the "Include" or "Exclude" option from the dropdown menu
  3. Type product title(s) from the beginning.
  4. Then click the "Save settings" button.
customize settings for Social Proof campaigns

After you saved the changed settings, you can click on the pencil button to change the saved setting. Or, click on the X button to reset the Product filter settings.

customize settings for Social Proof campaigns

Notification relevancy.

This feature allows you to match the Social Proof notifications with their respective products.

  1. Click on the "Define relevancy" button.
  2. On the opened popup window, enable the toggle.
  3. Click the "Save changes" button.
customize settings for Social Proof campaigns

After you saved the changed settings, you can click on the pencil button to change the saved setting. Or, click on the X button to reset the Notification relevancy settings.

customize settings for Social Proof campaigns

Conditions

Conditions are about choosing the campaign audience based on the geolocation of visitors, on-page targeting rules, user authentication, visitor sessions, language, and IP locations.

customize settings for Social Proof campaigns

Geo-targeting.

This condition allows you to show your campaign only in selected countries. You can either include or exclude countries from the campaign.

To include or exclude certain countries:

  1. Click the "Set geo-target" button.
  2. On the opened popup window, choose the "Hide in" or "Show in" option from the dropdown menu.
  3. Type country(s) from the beginning or choose from the dropdown menu.
  4. Then, click the "Save settings" button:

customize settings for Social Proof campaigns

Page rules.

This feature allows you to condition on-page targeting rules.

You can add rules to display the campaign on pages by adding the following conditions:

  • "Equal" and "Doesn't equal" conditions require a specific URL.
    Depending on the condition, a campaign will be displayed/hidden on any page that exactly equal/doesn't equal to the added specific URL.
  • "Contains" and "Doesn't contain" conditions require a specific part of the URL. Depending on the condition, a campaign will be displayed/hidden on any page that contains/doesn't contain the added part(s) of the URL.
  • "Begins" and "Doesn't begin with" conditions require a specific part of the URL. Depending on the condition, a campaign will be displayed/hidden on any page that begins/doesn't begin with the added part(s) of the URL.
  • "Ends with" and "Doesn't end with" conditions require a specific part of the URL. Depending on the condition, a campaign will be displayed/hidden on any page that ends/doesn't end with the added part(s) of the URL.
customize settings for Social Proof campaigns

Use case #1.

Homepage. To display or hide your campaign on the Home page:

  1. Select the "Equal" or "Doesn't equal" condition.
  2. Add "/" to the input box, or select "Home Page" from the dropdown menu.
  3. Click the "Save settings" button.
customize settings for Social Proof campaigns

Note: if your home page includes an additional slug, type and add it i.e., /slug

Use case #2.

Single page. To display or hide your campaign on one specific page:

  1. Select the "Equal" or "Doesn't equal" condition.
  2. Add a valid URL depending on your website permalink structure i.e.:
    /categories/accessories/product_name
    In this case, product_name represents one single page.
  3. Click the "Save settings" button.

Use case #3.

Group of pages. To display or hide your campaign on groups of pages:

  1. Select one of the "Contains" or "Doesn't contain", "Begins" or "Doesn't begin with", "Ends with" or "Doesn't end with" conditions.
  2. Add a valid URL depending on your website permalink structure i.e.:
    /categories/category_name
    In this case, category_name represents more than one page.
  3. Click the "Save settings" button.

Note: To use the page rules feature right, refer to your website permalink structure since the URLs of your web pages can be different than those shown in the dropdown menu.

User authentication state.

With this feature, you can display the campaign only to the logged-in or not-logged-in users, or all users.

Note: this feature extends only to the Shopify stores.

customize settings for Social Proof campaigns

Visitor session.

This feature allows you to show your campaign to first-time, returning, or all visitors.

To choose your audience:

  1. Click the "Set condition" button.
  2. On the opened popup window, choose one of the visitor session options from the dropdown menu: all visitors, new visitors, returning visitors.
  3. Then, click the "Save settings" button:
customize settings for Social Proof campaigns

Language.

With this feature, you can decide users with specific website and/or browser languages see the campaign or vice versa by including and excluding languages.

You can display the campaign based on users' websites and browser languages.

  • Website language feature works with the lang attribute in the HTML tag of the web pages.

The language filters can be extended to both website and browser language by enabling/disabling each toggle.

To set the language conditions:

  1. Click the "Set condition" button.
  2. On the opened popup window, choose one of the language filter options ("Show in" & "Hide in") from the dropdown menu.
  3. Type or select the languages from the dropdown menu.
  4. Enable the toggles you want to set conditions.
  5. Click the "Save settings" button.
customize settings for Social Proof campaigns

Network IP.

This feature allows you to display/hide your campaign only selected IP network by including or excluding IP addresses.

To include or exclude IP address(es) you can type the specific address(es), CIDR ranges, or wildcard mask formats:

  1. Click the "Set condition" button.
  2. Choose the "Include" or "Exclude" option from the dropdown menu.
  3. Type or paste the IP address(es) you want to exclude.
  4. Then, click the "Save settings" button:
  • To include/exclude IP address range in CIDR notation, consider this example: 203.0.113.5/32
  • To include/exclude IP address in wildcard mask format, consider this example: 255.0.0.*

Note: as you click on the input box to start typing, the "My IP address" option shows up for easy reach.

customize settings for Social Proof campaigns

Note: make sure you click the "Add" button before clicking on the "Save settings" button. Otherwise, the changes be dismissed:

customize settings for Social Proof campaigns

After you saved the changed settings, you can click on the pencil button to change the saved settings you want to. Or, click on the X button to reset the settings.

customize settings for Social Proof campaigns

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