From your admin dashboard, you can create a campaign by pressing the "New Campaign+" button.
You can see the types of campaigns you can create from Campaigns page.
Let's choose a Social Proof Popup for example. Basically every campaign has 4-5 different sections. But firstly give your campaign a memorable name that you can distinguish later
Now you see random Popup set by default. So let's get started:
Set the Goal - you can go without it to be honest. It depends of your desire to make it more results-oriented from collecting emails to just viewing of content. In order to learn more about how to set goals for your campaigns, I would like to recommend you to read a separate guide on how to set goals and why do you need that;
Design your campaign add text message, change colors, patterns. Also you can download custom images' url and include any product you want to be shown in popups or exclude
In Behavior section you may set delay between popups, hide order date or just hide order date. Use a wide range of tools to ensure that pop-ups won't become a client’s nightmare;
Schedule campaign in Settings section;
Choose type of device on which you're planning to run your campaigns, put your page's URL and include/exclude products you want to be shown. You can do the same with countries.
Now it's done, push on save button, revise it and publish. Then check results.